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Research papers

Looking inside the Digi-Qual Toolbox

As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....

Catalogue: Latin America 2019
Authors: Garnette Weber, Cláudia Mota, Dalila Antonacachi
Companies: Fine, Itracks
April 7, 2019
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Citation

Weber, Mota and Antonacachi (2019a, April 07). Looking inside the Digi-Qual Toolbox. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/looking-inside-the-digi-qual-toolbox


Research papers

Combining qual and quant online

This paper discusses how an innovative use of the online bulletin board research tool allowed one moderator to conduct 142 individual Internet interviews over a three-day period.The case study documents how a hybrid online methodology provided a...

Catalogue: Qualitative 2005
Authors: David Bradford, Nino DeNicola
Company: Itracks
November 13, 2005
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Citation

Bradford and DeNicola (2005a, November 13). Combining qual and quant online. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/combining-qual-and-quant-online


Research papers

A comparison of innovative qualitative research methods

At present only a handful of studies compare online and traditional qualitative techniques. Strategic Marketing Corporation (SMC) and Itracks International, Inc. (Itracks) conducted an original case study to compare face-to-face focus groups with...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: David Bradford, Lisa Kindig
Company: Itracks
September 22, 2002
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Citation

Bradford and Kindig (2002a, September 22). A comparison of innovative qualitative research methods . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-comparison-of-innovative-qualitative-research-methods-